OUR STORY

Health Axiom was founded by Faz, Fred, and Sonia — all qualified pharmacy professionals with over 40 years of combined experience building and leading healthcare businesses.

Before launching Health Axiom, we each served as directors of healthcare companies that we scaled to multi-million-pound annual turnover. Our backgrounds span healthcare, operations, compliance, and commercial growth, giving us a first-hand understanding of what it takes to build trusted health brands in highly regulated environments.

As our businesses grew, we turned to influencer marketing to reach new audiences and scale further. What we expected to be a powerful growth channel quickly revealed a number of challenges that are common across the health and wellness industry.

The Problems We Saw First hand

While influencer marketing can be highly effective, we found that health and wellness brands face unique and often underestimated obstacles, including:

• Regulatory and compliance risk
  Influencers making unapproved or misleading health claims, exposing brands to legal and reputational damage.

• Loss of message control
  Scientific nuance and brand positioning being miscommunicated or oversimplified in creator content.

• Difficulty finding credible influencers
  Many creators lack the knowledge, values, or audience trust required for health-focused messaging.

• Platform restrictions and content removals
  Posts and ads being suppressed or taken down due to health-related language or claims.

• Unclear ROI and inconsistent performance
  Campaigns focused on reach rather than outcomes, making growth difficult to measure or justify.

• Poor campaign structure and management
  Vague briefs, inconsistent workflows, and lack of accountability on both the brand and influencer side.

We realised that most influencer agencies were built for lifestyle or entertainment brands — not for regulated, trust-sensitive health businesses.

Why We Built Health Axiom

Health Axiom was created to solve these problems properly.

We built the agency we wished had existed when we were growing our own healthcare companies — one that understands both influence and regulation, and treats brand trust as a non-negotiable.

Our approach ensures that health and wellness brands can:

• Work with vetted, credible influencers

• Communicate in a compliant and brand-safe way

• Maintain control of messaging and reputation

• Measure performance with clarity

• Experience a smooth, well-managed journey from strategy through to execution

From initial planning and influencer selection to content guidance, compliance oversight, and performance review, we manage the entire process end to end.

Our Philosophy

At Health Axiom, we believe influence in health should be:

• Earned, not exaggerated

• Evidence-led, not hype-driven

• Built on trust, not shortcuts

Our healthcare business background shapes everything we do — from how we vet creators to how we structure campaigns and advise brands.

Who We Work With

We partner with:

• Health and wellness brands

• Supplement and functional nutrition companies

• Clinics and healthcare services

• Regulated brands that value credibility and long-term growth

If trust, compliance, and sustainable performance matter to your brand, you’re in the right place.